John DiNenna got the above memo (a) dated January 12th 1968. He was touring in one of the worst conflicts of our times -Viet Nam from October 5th 1967 to October 6th 1968.
The Stars and Stripes-unofficial military newspaper dated Friday January 19th,1968,(b) states that service personnel should not be subject to the same excise tax. Thomas Nemet, President of Nemet Auto International, had asked Defense Secretary Robert S McNamara, to look into this matter. This may have been the motivation for John to obtain a Jaguar of his dreams and passion.
I've spent several weeks going through notes, letters, brochures and receipts in the large binder compiled by this magnificent ' E' Types' of the current owner (last 31 years). (c & d) original color brochure(f) I did not know that in doing this research, I would find that we have changed so much in our outlook and yet so little.
We have at Bavarian Motorsport, a rare 1970 Chevelle LS6, which if not proven to be an authentic actual documented LS6, is not worth more than $50,000. But, if it were to be fully documented-numbers matching, (which ours is) it is worth $110,000 to $180,000.
In reading the documentation from this huge binder on this 1969 XK-E Roadster, every letter, every correspondence, every receipt and every scribbled note, I've not only learned more of its provenance, but learned about the history of the times. Times HAVE changed, but only in appearances!
Last summer, my sister and I had a discussion on whether a car is or can be art. My sister maintains the belief that a car is a car and nowhere no how no way should a car be worth $150,000! Me, with my belief, that a car like art, is imagined, designed and created by the human hand and that rarity, individuality and provenance make it a piece of art. PERIOD! Not just any piece of art, but a functioning piece of art one that can get you from point A to point B with as much enjoyment as possible. My research Doctor sister (22 medical patents), has a credible mind and happens to be a brilliant artist in her own right. But my automotive research feels this 1969 E-Type Jag OTS is well worth over $150,000 that she so adamantly objected to. (e)
Pablo Picasso's Nude, Green Leaves and Bust.
Winning Bid: $106.5 million Sold: 2010
This doesn't come close to the Leonardo da Vinci's masterpiece Salvator Mundi which achieved $450,312,500, for a world record for any work of art sold at auction and also created by human hands. But don't even get me started!
Enzo Ferrari said of the "E" Type, that it was the most beautiful car ever built.
A painting that hangs on your wall that you can look at but don't dare touch or even possibly show, why is it worth more than the extraordinary view I see from my hotel room? Why is the da Vinci worth so much more then my Rolex watch (which is beautiful) that tells me the time? Or my Pavani espresso maker which gives me incredible espresso? What about architects and our homes? Functional art!
Here, in Part 1, I will give you the imagination and patience, the history and craft, the originality and authenticity and yes the artistic provenance on why this E-Type Jaguar is worth at least a hundred and fifty thousand dollars . This car... is priceless.
"Due to overwhelming request by overseas service men, Jaguar Cars Inc. is only attaching the necessary documents for ordering automobiles, because of the Asian Time Magazine article. (g)"
John DiNenna must have inquired about a Jaguar around January-February 1968. This letter (h) from Jaguar Cars Inc. says that he qualifies for a tax-free factory rate for the Jaguar, because he is stationed outside of the continental United States.
March 27th,1968 Nemet Auto International- the shipping company for the military -is in receipt of his request. They are requesting $50 to start the reservation process. (i)
On the application is a logo of 3 Playboy Bunnies (j) in front of a 1967 Volvo 1800 S GT! I find it fascinating looking back at this type of promotion, but who am I to talk? Back then I definitely rebelled against wearing a bra-but I never burned it in protest. After all, the women I use in my advertising are my own daughters and my bosses daughters! Often my daughters will complained that I am exploiting them. I always respond, it sets us apart and gets Bavarian Motorsport more attention! So does that make me a female chauvinist?
Okay- if you were bored, you just woke up didn't you? A beautiful car highlighted by a beautiful person is going to get attention. I always said we were glorified prostitutes.
The letter (k) arrived thanking John for the $50 deposit for a 1969 XKE Roadster to be shipped to Philadelphia. The declaration must be signed by a Military Court Officer. The AM FM radio that he wants, will be installed by the dealer. He needs to send an additional $450 to start the factory order.
In the post script, the factory now requires white wall tires for all Jaguars entering the United States.
May 31st 1968 Nemet is in receipt of the final $450 deposit and documents. (L) They ask if a 1969
( Series II ) model is acceptable to John DiNenna. If he had gotten the one he ordered in 1968 he would have received a Series 1- more valuable than the Series II.
The letter dated October 29th (m) states that the approximate arrival of his Jaguar which is the total of $4,445 will arrive December 11th 1968.
Was it worth the wait? Back in the 60's- 70's the world seemed to move so much slower. Is it possible in this day and age that we have the ability to wait for something so desirous? This is part one of this listing for this numbers matching-extensively documented- all original 1969 XK-E Series 2 Roadster.
Please contact Suzanne for further info and photos. 610-444-2222 www.bavarianmotorsport.com